Charleston...Chuckston to his friends

The Cheerwatch Investigative Reporting Team is in Charleston, South Carolina, for the weekend. Upon arriving Thursday afternoon, Sam and I wasted no time loading our coolers and hitting the downtown streets in search of more proud Cheerwine fans who would join in the fight to protect your right to drink it. After a few rounds of recruiting on Charleston's main strip, King Street, we thought everything was in place for a weekend of relaxed Cheerwine enjoyment. We were wrong, though. Nothing could have prepared us for the monsoon that was Friday.


As you can see here, this was not the day to find Cheerwine drinkers out on Folly Beach. It is the belief of this investigative reporter that the Yankee Cheerwine hoarders are behind this unsuspected turn of "nature."

Sam and I improvised, however. We made our way to the Tanger Outlet Center just outside of Charleston and continued our search for Cheerwine supporters. After fighting off some feisty northerners, we made promising contact with a kind mid-westerner named Jeff.


"We don't have this stuff out in Indiana," Jeff said.
Upon tasting the drink for the first time, Jeff told us that he was going to buy a few cases before returning back home. However, he promised to share with local friends as opposed to keeping it all to himself. We believed him, due in large part to his obvious respect for Cheerwine. Just check out the color of his shirt as proof.

Well, Sam and I have two more busy days ahead of us. Be on the lookout for us tomorrow at Folly Beach. And who knows? If it's another rainy one, we just might be coming to find you.

From the trenches,
Matt